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ADVERTISING AWARDS

Best Use of Online Advertising
This award will be given to a travel brand that has made the most successful use of online advertising. This can be based on increased visibility of the site in terms of traffic or increased bookings.

Account will be taken of:

• Originality of advertising method or campaign
• Level of innovation against wider web community
• Success of the campaign within the market.

Best Use of Affiliate Advertising
This award will be given to a travel brand that has made the most successful use of an affiliate network or campaign to drive revenue or traffic to a website.

Account will be taken of:

• Originality of banner advertising
• Level of increase in traffic to your site and/or search engine performance
• Success of affiliate advertising against the wider web community.

Best Use of CRM
This award will be given to a travel brand that has made the most successful use of CRM which allowed you to increase the level of repeat visitors and/or boost revenues from your website.

Account will be taken of:

• Originality of CRM function
• Number of new leads generated from the CRM function
• Efffectiveness of CRM function in managing leads, prospective customers, and existing accounts online
  

MARKETING AND INNOVATION AWARDS

Best Use of Social Media
This award will be given to a travel brand that has made the most successful use of social media outlets and techniques which raise awareness of your brand and/or drive more traffic to your site.

Account will be taken of:

• Originality of social media use, such as podcasting, blogging, message boards, wikis,
  social networks
• Effectiveness of social media in increasing brand awareness
• Creativeness of social media campaigns

Best Agency for Search Engine Optimisation
This award will be given to a digital agency that has made the most successful use of Search Engine Optimisation to improve the number and quality of visitors to a travel brand’s website.

Account will be taken of:

• Successful use of specific keywords to improve quality of visitor traffic
• Effectiveness of Search Engine Optimisation as a stand-alone service or as a part of a larger marketing campaign
• Use of landing pages
• Strategies and techniques employed, including quality of code and design

Best Agency for Website Design
This award will be given to an agency for creating a new website or work for a re-launched website for a supplier, portal, operator or agent.

Account will be taken of:

• Creativity of the website design
• User experience and conversion levels
• Accessibility

TRAVEL AGENT AWARDS

Best Travel Agent Website

This award will be given to an online travel agency or travel agency with a web presence that has achieved the greatest impact in its market during 2007. This can be based on an increase in traffic, bookings or unique partnerships, the introduction of innovative tools and functionality and/or overall user experience.

Account will be taken of:

• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market.

Best Use of Technology

This award will recognise the achievements of an online travel agency or travel agency with a web presence that has achieved the greatest impact following the introduction of new technology during 2007. This can be based on an increase in traffic or bookings and/or improvements for partners and users.

Account will be taken of:

• Usability of interface with site owner, partners and users
• Level of innovation against wider web community

TOUR OPERATOR AWARDS

Best Tour Operator Website

This award will be given to tour operator that has achieved the greatest impact in its market during 2007. This can be based on an increase in traffic, bookings or unique partnerships, the introduction of innovative tools and functionality and/or overall user experience.

Account will be taken of:

• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market

Best Use of Technology

This award will recognise the achievements of a tour operator that has achieved the greatest impact following the introduction of new technology during 2007. This can be based on an increase in traffic or bookings and/or improvements for partners and users.

Account will be taken of:

• Usability of interface with site owner, partners and users
• Level of innovation against wider web community

SUPPLIER AWARDS

Best Hotel Website

This award will be given to a hotel chain or individual hotelier that has achieved the greatest impact in its market during 2007. This can be based on an increase in traffic, bookings or unique partnerships, the introduction of innovative tools and functionality and/or overall user experience.

Account will be taken of:

• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market.

Best Airline Website

This award will be given to an airline that has achieved the greatest impact in its market during 2007. This can be based on an increase in traffic, bookings or unique partnerships, the introduction of innovative tools and functionality and/or overall user experience.

Account will be taken of:

• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market.

Best Car Hire Website

This award will be given to a car hire company that has achieved the greatest impact in its market during 2007. This can be based on an increase in traffic, bookings or unique partnerships, the introduction of innovative tools and functionality and/or overall user experience.

Account will be taken of:

• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market.

Best Travel Insurance Website

This award will be given to a travel insurance company that has achieved the greatest impact in its market during 2007. This can be based on an increase in traffic, bookings or unique partnerships, the introduction of innovative tools and functionality and/or overall user experience.

Account will be taken of:

• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market.

TRAVEL INFORMATION AWARDS

Best Travel Portal

This award will be given to a travel portal that has achieved the greatest impact in its market during 2007. This can be based on an increase in traffic, referrals or partnerships, or the introduction of innovative tools and functionality. Travel portals can be aggregators or publishers of content and deals, or a dedicated travel channel on a wider media site.

Account will be taken of:

• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market
• Presence within larger portfolio of channels

Best Travel Search/Price Comparison Website

This award will be given to a travel search/price comparison site that has achieved the greatest impact in its market during 2007. This can be based on an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

Account will be taken of:

• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market

Best Use of Technology

This award will be given to a travel information website that has achieved the greatest impact in its market following the introduction of a new piece of technology during 2007. This can be based on an increase in traffic or bookings, or the acclaim of partners and users.

Account will be taken of:

• Usability of interface with site owner and users
• Level of innovation against wider web community

SM@RT AGENT OF THE YEAR

This award to will be given to one of the six winners of the Sm@rt Agent Award featured in Travolution during 2007.

Winner to be selected from:

• Fleet Street Travel
• Global Holifays
• Ideal Cruising
• Fleetway Travel
• Stewart Travel
• Holiday Discount Centre

Nominations will not be taken for this award.

BLOG AWARD

This award will be given to an individual UK consumer blogger who has achieved the greatest impact in the travel sector during 2007. This can be based on an increase in traffic or interaction, recognition in the wider internet community or the acclaim of partners or users.

NEWCOMER AWARDS

Best New Online Travel Company

This award will be given to a new company which has excelled in a new position related to online travel during 2007. Entries are welcome from across the industry, including online travel agencies, travel suppliers, tour operators, search engines, technology companies, and marketing and advertising agencies.

Rising Star of the Year

This award to will be given to one of the ten names selected in the list Rising Stars produced in the October 2007 edition of Travolution.

Winner to be selected from:

• Hichame Assi, head of e-commerce, On Holiday Group
• Tom Daniell, online media manager, Lastminute.com
• Jonathan Davies, head of e-commerce and relationship marketing, Eurostar
• Daniel Forster, general manager, web division, United Co-Op
• Oliver Garner, online marketing manager, TUI Travel
• Steven Moore, head of e-commerce, Hotels4u.com
• Matt Pack, web and marketing director, Holiday Extras
• Phil Pentland, associate director for car, rail and insurance, Expedia
• Stephen Scott, head of e-commerce, Air Miles
• Amy Thistlewaite, online marketing manager, STA Travel

Nominations will not be taken for this award.

ONLINE TRAVEL BRAND OF THE YEAR

This award will be given for an overall winner from the following categories:

• Best Travel Agent Website
• Best Tour Operator Website
• Best Hotel Website
• Best Airline Website
• Best Travel Insurance Website
• Best Car Hire Website
• Best Travel Portal
• Best Travel Search/Price Comparison Website
• Sm@rt Agent of the Year

Nominations will not be taken for this award.

TRAVOLUTION ACHIEVEMENT AWARD

This award will be given to an individual who has had a significant impact on the online travel industry through their career.

ADDITIONAL INFORMATION

All entries must be submitted online, via email to editor Kevin May at kevin.may@rbi.co.uk or by post to the address listed below by Friday 7 March 2008.

The Travolution Awards programme is administered by Travolution

The Travolution editorial and senior management team will make a preliminary assessment of the entries and create a shortlist for each category.

A committee of senior people involved in the online travel industry across operator, supplier and agency websites, search engines and technology companies, will then be appointed to review the entries and select a winner for each category.

The judges will retain the right to withhold an award in any category if, by mutual agreement, the entries are not deemed to be of sufficient quality to merit recognition.

The panel will also propose a special commendation in a category if required.

The judges’ decision is final.

Please send any postal entries or supporting materials to:

Kevin May, Editor, Travolution
Reed Business Information
Quadrant House,
The Quadrant
Sutton
SURREY SM2 5AS

For further information contact:

Kevin May
kevin.may@rbi.co.uk
Desk: 020 8652 3813
Mobile: 07825 863726

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