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Awards Categories
Best Use of Social Media
Account will be taken of:
• Originality of engagement techniques
• Integration of work into overall marketing campaign
• Innovative use of channels to enhance overall message
• Evidence of success of the service/product within the market
This award will be given to a digital marketing agency and/or travel organisation which has excelled using social media channels.
Account will be taken of:
• Originality of engagement techniques
• Integration of work into overall marketing campaign
• Innovative use of channels to enhance overall message
• Evidence of success of the service/product within the market
 | ENTER / NOMINATE FOR THIS CATEGORY |
Best Use of Search Engine Marketing
This award will be given to a digital marketing agency and/or travel organisation which has excelled with SEM techniques.
Account will be taken of:
• Originality of SEM process covering all relevant disciplines including SEO and PPC
• Integration of work into overall website experience/strategy
• Impact on site performance (Google ranking, CPA, CPC etc)
• Evidence of success of the service/product within the market
• Originality of SEM process covering all relevant disciplines including SEO and PPC
• Integration of work into overall website experience/strategy
• Impact on site performance (Google ranking, CPA, CPC etc)
• Evidence of success of the service/product within the market
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Integrated Marketing Campaign
Account will be taken of:
• Originality of creative concept
• Integration of work into overall marketing campaign
• Innovative use of multiple channels to optimise performance
• Evidence of success of the service/product within the market
This award will be given to a digital marketing agency and/or travel organisation responsible for the production of an individual advertising campaign for multiple advertising channels. Judges will be specifically looking for how the campaign has been optimised seamlessly across channels including on and offline, affiliate, web and mobile.
Account will be taken of:
• Originality of creative concept
• Integration of work into overall marketing campaign
• Innovative use of multiple channels to optimise performance
• Evidence of success of the service/product within the market
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Website Design
Account will be taken of:
• Implementation of service and features
• Quality of design and user experience
• Level of innovation and originality
• Evidence of success of the service/product within the market
This award will be given for the best example of outstanding web design. The winner maybe an agency or in-house team and judges will be looking for a combination of outstanding aesthetics and usability.
Account will be taken of:
• Implementation of service and features
• Quality of design and user experience
• Level of innovation and originality
• Evidence of success of the service/product within the market
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Meta Search/Price Comparison Website
Account will be taken of:
• Originality of design and features
• Level of innovation against wider web community
• Evidence of success of the website within the market
• Overall user experience
This award will be given to a meta search or price comparison website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation against wider web community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Travel Information Website
Account will be taken of:
• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market
• Overall user experience
This award will be given to a travel information portal, blog or tourism website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Technology Provider
Account will be taken of:
• Originality of service and features
• Level of innovation measured against wider community
• Evidence of success of the service/product within the market
This award will be given to a technology provider which has developed a new travel-related service for the industry. Judges will be particularly looking for evidence of innovation, effective deployment and a collaborative approach with travel clients.
Account will be taken of:
• Originality of service and features
• Level of innovation measured against wider community
• Evidence of success of the service/product within the market
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Technological Innovation
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider community
• Evidence of success of the application within the market
• Overall user experience
This award will be given to a technology provider and/or travel organisation considered to have developed the most innovative software or hardware product for the travel sector.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider community
• Evidence of success of the application within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Mobile Application
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider community
• Evidence of success of the application within the market
• Overall user experience
This award will be given to a technology provider and/or travel organisation which has developed a mobile service during the entry period.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider community
• Evidence of success of the application within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Agent Website
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
This award will be given to the travel agency website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Tour Operator Website
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
This award will be given to a tour operator website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Accommodation Website
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
This award will be given to an accommodation website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Trade Website
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
This award will be given to a trade facing website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Cruise Retail Website
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
This award will be given to a cruise retail website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Airline Website
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
This award will be given to a airline website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Hotel Website
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
This award will be given to a hotel website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Car Hire Website
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
This award will be given to a car hire supplier website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Cruise Line Website
This award will be given to a cruise operator website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Best Attraction Website
This award will be given to the Tickets/Attractions/Excursions website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, functionality, enhanced product, new technology or the introduction of innovative tools or new channels to increase traffic and bookings.
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider we community
• Evidence of success of the website within the market
• Overall user experience
Account will be taken of:
• Originality of design and features
• Level of innovation measured against wider we community
• Evidence of success of the website within the market
• Overall user experience
| ENTER / NOMINATE FOR THIS CATEGORY |
Rising Star of the Year
This award will be given to an individual who has excelled through innovation, an ability to drive change and has encouraged teamwork and/or shown leadership within an organisation.
| ENTER / NOMINATE FOR THIS CATEGORY |
Rising Brand of the Year
This award will be given to the travel brand which has done the most to position itself as an emerging force in its chosen field, combining elements such as commercial success and/or brand recognition.
| ENTER / NOMINATE FOR THIS CATEGORY |
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