MARKETING AWARDS  

Best Use of Social Media:

This award will be given to a digital marketing agency and/or travel organisation which has excelled using social media channels.

Account will be taken of:

• Originality of engagement  techniques
• Integration of work into overall marketing campaign
• Innovative use of channels to enhance overall message
• Evidence of success of the service/product within the market
• Successful entries will be required to present a pitch to the judges

Best Use of Search Engine Marketing:

This award will be given to a digital marketing agency and/or travel organisation which has excelled with SEM techniques.

 Account will be taken of:

• Originality of SEM process covering all relevant disciplines including SEO and PPC  
• Integration of work into overall website experience/strategy
• Impact on site performance (Google ranking, CPA, CPC etc)
• Evidence of success of the service/product within the market
• Successful entries will be required to present a pitch to the judges

Best Website Design:

This award will be given for the best example of outstanding web design. The winner maybe an agency or in-house team and judges will be looking for a combination of outstanding aesthetics and usability

 Account will be taken of:

• Implementation of service and features
• Quality of design and user experience
• Level of innovation and originality
• Evidence of success of the service/product within the market
• Successful entries will be required to present a pitch to the judges

Best Integrated Marketing Campaign:        NEW FOR 2012

This award will be given to a digital marketing agency and/or travel organisation responsible for the production of an individual advertising campaign for multiple advertising channels. Judges will be specifically looking for how the campaign has been optimised seamlessly across channels including on and offline, affiliate, web and mobile.

Account will be taken of:

• Originality of creative concept
• Integration of work into overall marketing campaign
• Innovative use of multiple channels to optimise performance
• Evidence of success of the service/product within the market
• Successful entries will be required to present a pitch to the judges

TRAVEL PORTAL AWARDS

Best Meta Search/Price Comparison Website:

This award will be given to a meta search or price comparison website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

Account will be taken of:

• Originality of design and features
• Level of innovation against wider web community
• Evidence of success of the website within the market
• Overall user experience

 Best Travel Information Website:

This award will be given to a travel information portal, blog or tourism website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

Account will be taken of:

• Originality of design and features
• Level of innovation against wider web community
• Success of the website within the market
• Overall user experience

TECHNOLOGY AWARDS

Best Technology Provider:

This award will be given to a technology provider which has developed a new travel-related service for the industry. Judges will be particularly looking for evidence of innovation, effective deployment and a collaborative approach with travel clients.

 Account will be taken of:

• Originality of service and features
• Level of innovation measured against wider community
• Evidence of success of the service/product within the market

 Best Technological Innovation:             NEW FOR 2012

This award will be given to a technology provider and/or travel organisation considered to have developed the most innovative software or hardware product for the travel sector.

Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider community
• Evidence of success of the application within the market
• Overall user experience

Best Mobile Application:

This award will be given to a technology provider and/or travel organisation which has developed a mobile service during the entry period.

Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider community
• Evidence of success of the application within the market
• Overall user experience

AGENT AND OPERATOR AWARDS

Best Agent Website:

This award will be given to the travel agent website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience

Best Tour Operator Website:

This award will be given to a tour operator website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

Account will be taken of: 

• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience

Best Accommodation Website:

This award will be given to an accommodation website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience 

Best Trade Website:

This award will be given to the trade-facing website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience

Best Cruise Retail Website:

This award will be given to a cruise retail website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience 

SUPPLIER AWARDS

Best Airline Website:

This award will be given to a airline website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

 Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience

 Best Hotel Website:

This award will be given to a hotel website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience 

Best Car Hire Website:

This award will be given to a car hire supplier website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience

Best Cruise Line Website:

This award will be given to a cruise operator website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

 Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider web community
• Evidence of success of the website within the market
• Overall user experience

Best Attraction Website:

This award will be given to the Tickets/Attractions/Excursions website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, functionality, enhanced product, new technology or the introduction of innovative tools or new channels to increase traffic and bookings.

Account will be taken of:

• Originality of design and features
• Level of innovation measured against wider we community
• Evidence of success of the website within the market
• Overall user experience  

ONES TO WATCH AWARDS

Rising Star of the Year:

This award will be given to an individual who has excelled through innovation, an ability to drive change and has encouraged teamwork and/or shown leadership within an organisation.

Rising Brand of the Year:

This award is awarded to the travel brand which has done the most to position itself as an emerging force in its chosen field, combining elements such as commercial success and/or brand recognition.
 

TRAVEL BRAND OF THE YEAR AWARD

This award is not via entry submission, a shortlist is independently chosen for this category. 

TRAVEL PIONEER OF THE YEAR AWARD

This award is not via entry submission, a shortlist is independently chosen for this category. 

TRAVOLUTION ACHIEVEMENT AWARD

This award is not via entry submission, a deserved recipient is chosen for this special award.