Categories & Criteria

 

Marketing Awards

This category of awards is open to marketing campaigns in a range of disciplines. We’re looking for best practice in the sector whether it’s agencies running campaigns on behalf of clients, the work of in-house teams or a mixture of both. In this category, shortlisted entries will be required to pitch their submission live to the judging panel.

Best Use of Content Marketing

This award seeks to honour travel firms which put good quality content at the heart of their strategy to inspire customers at the early stages of their buying journey. We’re looking for original and creative use of written and visual content whether professionally produced or user-generated or both. Particular notice will be taken of advances and innovations made within the last 12 months.

This category is now closed

Account will be taken of:

  • Originality of design and features
  • Level of innovation against wider web community
  • Evidence of success of the website within the market and against key performance indicators
  • Overall user experience and level of cross-device optimisation
  • Successful top 3 entries will be required to present a pitch to the judges

Best Use of Search Engine Marketing

This award will be given to a digital marketing agency and/or travel organisation which has excelled with SEM techniques. Particular notice will be taken of advances and innovations made within the last 12 months.

This category is now closed

Account will be taken of:

  • Originality of SEM covering SEO and PPC, as well as content, brand and social 
  • Integration of work into overall digital and offline experience/strategy
  • Impact on site performance (Google ranking, CPA, CPC etc)
  • Evidence of success in terms of key performance indicators set for the project
  • Successful entries will be required to present a pitch to the judges

Best Use of Social Media

This award will be given to a digital marketing agency and/or travel organisation which has excelled using social media channels. Particular notice will be taken of advances and innovations made within the last 12 months.

This category is now closed

Account will be taken of:

  • Originality of engagement techniques to drive more personalised approach
  • Integration of work into overall marketing campaign
  • Innovative use of channels to enhance overall message
  • Evidence of success in terms of key performance indicators set for the project
  • Successful entries will be required to present a pitch to the judges

Best Website User Experience

This award will be given for the best example of outstanding web experience incorporating design and functionality developed to address customer requirements. Judges will be looking for a combination of outstanding aesthetics and usability. Particular notice will be taken of advances and innovations made within the last 12 months.

This category is now closed

Account will be taken of:

  • Implementation of service and features
  • Quality of design and attention paid to enhancing the user experience
  • Level of innovation and originality of implementation
  • Evidence of success in terms of key performance indicators set for the project
  • Successful entries will be required to present a pitch to the judges

Distribution & Intermediary Awards

This category of awards seeks to honour firms and individuals that sit between the supplier and the end consumer whether they are the ultimate merchant of record or not. We are looking for best practice among those companies which excel in linking the customer to the most relevant product that meets their requirements.

Best Meta Search Website

This award will be given to a meta search website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

This category is now closed

Account will be taken of:

  • Originality of design and features
  • Level of innovation against wider web community
  • Evidence of success of the website within the market and against key performance indicators
  • Overall user experience

Best Trade Supplier

This award will be given to the business-to-business supplier that has done most through technology to enhance its offering, connectivity and access to product for third parties during the entry period. This might be improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools, white-label interfaces, applications and functionality.

This category is now closed

Account will be taken of:

  • Originality of design and features
  • Level of innovation measured against wider web community
  • Evidence of success of the website within the market
  • Overall user experience

Best Travel Agent Website

This award will be given to the travel agent website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

This category is now closed

Account will be taken of:

  • Originality of design and features
  • Level of innovation measured against wider web community
  • Evidence of success of the website within the market
  • Overall user experience

Best Travel Blog

This award is to mark the growing influence and effectiveness of the travel blogging community to not only inspire travellers to think about and plan their travel experiences but to actually go on to make the booking. We’re looking for passion, enthusiasm and an engaging and captivating style for presenting content, both written and visual.

This category is now closed

Account will be taken of:

  • Writing and presentation style
  • Identification of audience and matching of relevant content
  • Efforts to amplify content via social media and followers/fans
  • Impact in terms of driving bookings to partner sites and against key performance indicators
  • Creativity and flair

Best Travel Deals Publisher

We’re looking for travel’s stand-out third-party marketing platform regardless of what specific discipline it operates in. Flash sales, database and email marketing, call generation, social networks, closed user group sale sites are all heavily used by travel firms seeking high quality leads, along with the dominant search engines. So which is the most effective and offers the best value for money?

This category is now closed

Account will be taken of:

  • Originality of design and features
  • Level of innovation against wider web community
  • Evidence of success of the medium within the market against key performance indicators
  • Return on marketing spend investment and evidence of a strong partnership approach with the merchant

Technology Awards

This category seeks to award the technology developers and systems suppliers to the travel industry. Judges will be looking for how shortlisted firms have responded to how the industry’s needs are changing to find the best of breed in what is always a popular awards category.

Best Technological Innovation

This award will be given to a technology provider and/or travel organisation considered to have developed the most innovative software or hardware product for the travel sector. The winning innovation is likely to be new but has gone through proof of concept and is being used in a live or pilot environment.

This category is now closed

Account will be taken of:

  • Originality of design and features
  • Level of innovation measured against wider community
  • Early evidence of success as defined by key performance indicators
  • Overall user experience

Best Technology Product

This award will be given to an individual technology product which is considered to have made the biggest impact in the market. This winning product in this category is likely to be already established in the sector but has seen particular growth or impact during the entry period. It could be a traditional software solution, selling/tour operator platform, Software as a Service or plug-in feature or application.

This category is now closed

Account will be taken of:

  • Originality of service and features
  • Level of innovation measured against wider community
  • Evidence of success of the product within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients.

Best Technology Provider

This award will be given to the travel technology provider which is considered to have progressed most in its field in the entry period. This might be a huge legacy multinational which has modernised its offering or small niche supplier which have seen success introducing a new or innovative concept. This category is open to companies of all sizes whether providers of traditional software products, selling/tour operator platforms or Software as a Service or plug-in features and applications.

This category is now closed

Account will be taken of:

  • Originality of service and features
  • Level of innovation measured against wider community and key performance indicators
  • Evidence of success of within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients.

Technology Team of the Year

This award will honour the people behind the technology recognising outstanding examples of technology teams in travel and their work over the last 12 months. It could be an in-house team or an agency, but entrants will demonstrate the ability to use their technological know-how and expertise to solve key issues for their clients or parent company and deliver ROI.

This category is now closed

Judges will be looking for best practice in project management, an ability to deliver to required KPIs, on budget and within timeframes and even to exceed return on investment expectations.

As always additional credit will be given to entries that demonstrate an innovative approach that has really made a difference.

Best Use of Data

This award will be given to the travel company judged to have used modern technology to make the most intelligent and successful use of data in its business to tailor its message to its target market. Judges will be looking for innovative techniques in both the collation and analysis of data and for success in exploiting the insights it offers. Particular notice will be taken of advances and innovations made within the last 12 months.

This category is now closed

Account will be taken of:

  • Originality of use of data/customer insight/behaviour
  • Efforts taken to segment and target customers with a tailored experience
  • Attention paid to testing in order to optimise the offering
  • Evidence of success in terms of key performance indicators set for the project
  • Successful entries will be required to present a pitch to the judges

Best Use of Mobile

This award will be given to a technology provider and/or travel organisation which has developed a mobile service during the entry period. We’ll be looking for entries that show innovation in this fast-developing and increasingly crucial channel and that demonstrate successful execution of a pre-defined, strategic approach to mobile.

This category is now closed

Account will be taken of:

  • Originality of design and features
  • Level of innovation measured against wider community
  • Evidence of success as defined by key performance indicators
  • Attention to user experience across different devices

Trade & Supplier Awards

This category is all about how the travel industry uses digital to present, promote and retail its wares to the public. We’re looking for best in breed in the main industry sub-sectors whether you are a tour operator selling direct to the public and/or via agents, third party retailers selling other people’s product, metasearch or other lead generator, a review or information site or a sharing economy network. The winners will be the websites or mobile app judges agree do the best job inspiring, informing and merchandising to consumers.

Best for Corporates

This award will go to the travel technology booking provider or corporate that best demonstrates its expertise and success in business travel sector. Judges will be looking for the website, booking platform or mobile app that stands out from the crowd in its approach and excels in providing the corporate customer with exactly what they want.

This category is now closed

Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

Best for Cruising

This award will go to the operator, specialist agent or review and information site that best demonstrates its expertise and success in the cruise sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

This category is now closed

Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

Best for Experiences

This award will go to the operator or third party specialist retailer that best demonstrates its expertise and success in the tours and attractions sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

This category is now closed

Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

Best for Flying

This award will to the airline or third party specialist that best demonstrates its expertise and success focussing on selling or providing information about flights. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

This category is now closed

Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

Best for Holidays

This award will go to the tour operator or travel agent website that best demonstrates its expertise and success in multi-component holiday retailing whether traditional packages or more flexible dynamic packaging. We’re looking for innovation and ingenuity in how consumers are inspired to search and book their perfect trip.

This category is now closed

Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

Best for Staying

This award will go to the hotel operator, third party specialist, holiday rental or review site that best demonstrates its expertise and success in the hospitality sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

This category is now closed

Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

Best On the Road

This award will go to the taxi, car hire or transfer operator, aggregator or booking app that best demonstrates its expertise and success in the ground transport sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

This category is now closed

Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

Ones to Watch Awards

Rising Star

This award is open for senior executives/CEOs to nominate an individual within their company who is new to the industry or a recent entrant and has made a significant impact.

This award is for the 'ones to watch' category and should be for an individual who has not already been celebrated.

Candidates will be invited to meet the judges face-to-face for an interview to determine the overall winner of the category.

This category is now closed

Start up of the Year

This award is awarded to the travel start-up which has begun operations within the last two to three years and which is judged to have the best chance of establishing itself in the travel industry.

This category is now closed

Account will be taken of:

  • Proof of concept, innovation and implementation
  • Existence of clear business/commercial model
  • Success in attracting private seed or VC funding
  • Clarity of vision for its role and position within the travel industry

Special Achievement Awards

Winners in these categories are selected by our panel of judges and cannot be entered directly

Rising Brand of the Year


Travolution Achievement Award


Travolution Brand of the Year